The Mind of the Market

by Michael Shermer

Business & Economics

Mentioned in 0 episodes

Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics: Bestselling author and psychologist Shermer explains how evolution shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.

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