Combating AIDS

by Everett M. Rogers

Health & Fitness

Mentioned in 0 episodes

Communication Strategies in Action: `This gripping narrative not only documents the history of humankind′s interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century′ - Neil McKee, Senior Technical Advisor for HIV//AIDS and Adolescent Health, Johns Hopkins University `This book is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV//AIDS prevention, care and support. Researchers and practitioners will find this book most useful′ - Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University `Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to understand the challenges and ways to overcome it. Thorough and hopeful, this is one of those books that can actually make a difference in this world′ - Emanuel Rosen, author of ′The Anatomy of Buzz′ `A thoroughly readable and inspiring book by two of the world′s foremost health communication experts. Accessible and personalised, it is a "must-read" for all those interested in AIDS prevention, care and support′ - Shereen Usdin, Co-Founder of the Soul City Institute of Health and Development Communication, South Africa `This book provides a comprehensive analysis of the strategies related to HIV//AIDS communications. It is published at a critical moment as the world increasingly realizes the role of communication in the fight against HIV//AIDS′ - Rafael Obregon, Social Communication Advisor, Pan American Health OrganizationThe purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs

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